When is Amazon Prime Day: Best Amazon Prime Day Deals 2017

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Amazon Prime Day 2017 is official, and it’s happening on Tuesday 11 July. With prices slashed across every category and deals so cheap that you can’t resist them, you’re not going to want to miss it. Here’s everything you need to know about Amazon Prime Day 2017, including how to find the best deals.

In order to take advantage of Amazon Prime Day, you’ll need to be a Prime member. You can sign up for the 30 day free trial and not have to pay a penny if you remember to cancel before your trial is over.

If you want to find out more about what you get with Amazon Prime before you sign up, read our complete guide to Amazon Prime.

What is Amazon Prime Day?

2017’s Prime Day will be the third of its kind. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become an annual deals event.

Amazon Prime Day is set to be bigger and better than ever, with deals as huge and as plentiful as they are on Black Friday and Cyber Monday. They’re only for Amazon Prime customers, though, so you’ll need to sign up to Amazon Prime or its 30-day free trial to take advantage of the offers.

When is Amazon Prime Day?

Amazon Prime Day will be on 11 July, with deals actually starting slightly ahead of time at 6pm on the 10th. You can bookmark this page and check back regularly for all of the best deals on the day.

Amazon Prime Day is more than a one-day event, though. In the lead up to the day itself, Amazon is offering deals on its services like Prime Video and Amazon Music every day. Here’s the schedule on the American store:

  • 5 July: Voice shopping
  • 6 July: Prime Music
  • 7 July: Prime Video
  • 8 July: Everyday Essentials
  • 9 July: Reading with Prime
  • 10 July: Prime Day starts in the evening
  • 11 July: Prime Day

If you’re in the US, you can visit our sister site PC World for all of the US Prime Day deals. Stick with us for the best UK deals right here.

Best Amazon Prime Day deals

Today, Amazon is offering deals on Amazon Dash buttons and up to 30% off everyday essentials from Amazon Pantry. View deals here.

Amazon is also offering Prime Video deals including movies to rent for 99p or movies to keep for £3.99 for Prime members.

It has also continued its Amazon Music Unlimited offer of 4 months for 99p for Prime members.

Tablet deals

The Amazon Fire 7 Kids Edition tablet is set to be available with £30 off, reduced from £99.99 to £69.99, while the Fire 8 Kids Edition will be reduced from £129.99 to £89.99, which is a brilliant £40 off.

TV deals

Ahead of Prime Day, Amazon has teased that 11 July will see at least 30% off a 43in 4K Ultra HD LG Smart TV.

Pet tech deals

Additionally, we know that there will be at least 30% off the PetSafe Automatic Ball Launcher, 40% off the PetSafe Drinkwell Ceramic Avalon Pet Fountain.

Baby tech deals

Another of Amazon’s teaser deals is 20% off the Motorola Digital Video Baby Monitor on Amazon Prime Day.

Smart home deals

There will also be 30% off the Philips Hue White and Colour Ambiance Wireless Lighting kit.

Coffee machine deals

There will be a whopping 50% off the De’Longhi Nespresso Lattissima Touch Automatic Coffee Machine on Amazon Prime Day.

More kitchen and home deals

The Breville High Gloss Sandwich Toaster will have at least 35% off.

Amazon will be offering at least 65% off the Hoover Freedom Lithium 2-in-1 Cordless Stick Vacuum Cleaner.

And at least 55% off a Black + Decker 18 V Lithium-Ion Flexi Vacuum.

In the meantime, you can check out our pick of the best deals from around the web here: Best Tech Deals 2017

What deals to expect on Amazon Prime Day

Amazon will offer the biggest savings on its own products, including its Fire tablet and Fire TV stick, as well as the Kindle and Amazon Echo products.

In addition, you can expect hundreds of thousands of deals on tech, gadgets and other categories including beauty and home.

Some deals will last all day, others will be super speedy Lightning deals that will be available for an hour or two, or until they’re sold out.

Amazon Prime Day tips

  • Join us right here on this page for a curated list of the best deals. Amazon will cut the prices on thousands of products so let us do the hard work for you to help you make the most out of it.
  • Use the Watch this Deal button on upcoming deals to make sure you don’t miss them.
  • Join the Waitlist for products that say 100% claimed, because people often change their minds and don’t buy. You’ll get a notification to alert you if more become available.
  • Choose No-Rush delivery to earn rewards.

How to get Amazon Prime

As mentioned, the catch is that you’ll need to be an Amazon Prime customer in order to take advantage of the deals.

Amazon offers a 30-day free trial of Amazon Prime, and even free trial Prime members can get Amazon Prime Day deals. You can sign up to the Amazon Prime free trial here.

You can find out more about Amazon Prime and the huge number of features it offers for that £79 per year fee (or £59 if you sign up now) in our complete guide to Amazon Prime. Also visit: Netflix vs Amazon Prime Video.

Be sure to cancel your subscription before your free trial ends to avoid being charged. Find out more about how to cancel your subscription properly here.

If you’ve previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.

You might also like: How to share Amazon Prime with family & friends.

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