At the core of Lenovo’s business values and practices is the philosophy that “Different is Better,” a point of view that advocates pushing the limits of technology, design and engineering to create products that are not only innovative but ultimately benefit the lives of customers in unprecedented ways. This recognition from Interbrand is an affirmation of the pursuit of this philosophy, as well as the unifying platform the brand plays for a product portfolio that spans mobile phones to data centers.
Now in its 18th year, the Interbrand Best Global Brands list identifies and ranks the top 100 international brands by analyzing the ways a brand impacts and benefits an organization, from attracting top talent to delivering on customer expectations and driving economic value. The ranking is based on a combination of attributes that contribute to a brand’s cumulative value, including financial performance, the role a brand plays in influencing customer choice and more.
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“It’s an inspiring time to be leading a brand like Lenovo. As we’ve transformed from a PC-only company just a few years ago to one that now transcends a huge spectrum of tech, we’ve redefined what the Lenovo brand stands for,” said David Roman, chief marketing officer, Lenovo. “This is a prestigious honor to receive as we continue embracing the Different is Better philosophy; put our customers at the heart of everything we do, and grow the worldwide recognition and influence of the Lenovo brand.”
“Lenovo continues to be recognized as a Best Global Brand”, said Jez Frampton, Interbrand’s Chief Executive Officer, “Their innovation has taken them past PC production, into mobile, data, and now cloud technology. All have become major areas of growth—a testament to their forward-thinking approach to the market.” noted Jez Frampton, Interbrand’s Global CEO.
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$43 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and data center technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode Yoga brands), workstations, servers, storage, networking, software (including ThinkSystem and ThinkAgile solutions), smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at http://www.lenovo.com/.
Executive Director, Global Corporate Communications