Best Amazon Prime Day Deals 2017: Prime Day Has Begun!

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Amazon Prime Day 2017 has begun! With prices slashed across every category and Amazon deals so cheap that you can’t resist them, you’re not going to want to miss out. Here’s everything you need to know about Prime Day 2017, including how to find the best deals and discounts.

In order to take advantage of Amazon Prime Day, you’ll need to be a Prime member. You can sign up for the 30 day free trial and not have to pay a penny if you remember to cancel before your trial is over.

If you want to find out more about what you get with Amazon Prime before you sign up, read our complete guide to Amazon Prime.

If you’re in the US, you can visit our sister site PC World for all of the US Prime Day deals. Stick with us for the best UK deals right here.

Best Amazon Prime Day deals

We’ve picked out the very best of Amazon’s Prime Day deals here. Some are live now, while some have been teased by Amazon ahead of tomorrow’s main deals day so you’ll have to wait until tomorrow to take advantage of them. For deals that are not yet live, we’ve marked them with ‘DEAL PREVIEW’. We expect these deals to begin at midnight and last all through the day tomorrow.

In addition to those mentioned, you’ll find super speedy Lightning deals that will be available for an hour or two, or until they’re sold out. See all Lightning deals here.

Top 10 Amazon Prime Day Deals

1. Amazon Echo | Was £149.99, Now £79.99 | 47% off

The Echo is one of the most exciting gadgets in years and has huge potential, so it’s well worth considering grabbing one this Amazon Prime Day with such a big discount. It’s a hands-free voice-activated speaker which uses Alexa, Amazon’s virtual assistant, to play music, check the weather, turn on the lights and much, much more.

Alexa can answer your questions like Siri or Google Assistant in Google Home, as well as giving you a news and weather briefing. If you have smart home equipment, Alexa can often control these too.

Find out more in our Amazon Echo review or head straight to Amazon to take advantage of today’s deal.

2. Amazon Fire 7 Tablet | Was £49.99, Now £29.99 | 40% off

When Amazon first launched the £49 Fire Tablet in 2015, it instantly became the benchmark for cheap tablets. Almost two years later, the brilliant tablet is still just £49.99, and for Prime Day Amazon has slashed the price to an incredible £29.99.

The Fire 7 has Alexa baked into the software, too. This is a great value tablet at £50, but at £30 it’s a complete steal. Don’t miss out!

Find out more in our Amazon Fire 7 review or head straight to Amazon to take advantage of today’s deal.

3. Motorola Moto G5 | Was £179.99, Now £139.99 | 25% off

ENDS AT MIDNIGHT. Don’t miss out.

The Moto G5 is the best budget phone of 2017 and it’s now even more of a bargain. Designed to look and feel premium without the hefty price tag, this smartphone ticks all of the right boxes when it comes to value for money. 

With a metal body, rapid charging and fingerprint sensor controls, you’re not going to want to miss out on this great Amazon Prime Day deal.

Find out more about the Moto G5 in our review, or head straight to Amazon to grab a bargain now. You might also want to read: Best budget smartphones 2017

4. Wileyfox Swift 2 X | Was £219.99, Now £149.99 | 32% off

ENDS AT MIDNIGHT. Don’t miss out.

Wileyfox is one of the newest brands in the smartphone industry, founded in the UK in 2015 by former Motorola and Microsoft managers. Now, Wileyfox has launched its third generation of smartphones, including the Swift 2 X.

The Swift 2 X has a bigger battery and slightly bigger screen than the other phones in the Swift 2 line-up, and at this price it’s a great option if you’re looking for a budget smartphone.

Grab the Swift 2 X from Amazon here.

5. Amazon Fire TV Stick with Alexa Voice Remote | Was £39.99, Now £29.99 | 25% off

The Fire TV Stick is a media streamer that lets you watch Amazon Prime Video, Netflix, YouTube and UK catch-up TV. You can install more apps and games on it to get more content, too. It plugs into your TV directly via the HDMI port, and this model has Amazon Alexa built in.

You can find out more in our Fire TV Stick review, or view this deal on Amazon here.

6. Oral-B Smart Series 4000 Electric Toothbrush | Was £119.99, Now £37.99 | 68% off

ENDS MIDNIGHT. Don’t miss out.

If you’re in the market for an electric toothbrush, this is the offer for you. Not only is this one of the most popular toothbrushes with rave reviews, it’s also got a whopping 68% off for Prime Day.

View this deal on Amazon here.

  • 7. ENDS MIDNIGHT: Logitech G430 Gaming Headset for PS4, was £69.99, now £28.99 (59% off). View deal here.
  • 8. ENDS MIDNIGHT: B&O PLAY H6 Over-Ear headphones, was £239, now £135 (44% off). View deal here.
  • 9. ENDS MIDNIGHT: Dell Inspiron 7000 15.6in Gaming Laptop, was £899, now £699 (£200 off). View deal here.
  • 10. ENDS MIDNIGHT: Logitech 6430 Wired Optical Gaming Mouse, was £59.99, now £29.99. View deal here.

Amazon Prime Day Echo deals

  • LIVE NOW: Amazon Echo Dot, was £49.99, now £34.99 (30% off). View deal here.
  • LIVE NOW: Amazon Echo, was £149.99, now £79.99 (47% off). View deal here.

You can read our Echo Dot review and Echo review for more information.

Amazon Prime Day Fire Tablet deals

  • LIVE NOW: Fire 7 Tablet, was £49.99, now £29.99 (40% off). View deal here.
  • LIVE NOW: Fire 8 Tablet, was £79.99, now £49.99 (38% off). View deal here.
  • LIVE NOW: Fire 7 Kids Edition, was £99.99, now £69.99 (30% off). View deal here.
  • LIVE NOW: Fire 8 Kids Edition, was £129.99, now £89.99 (31% off). View deal here.

See more great tablet deals here.

Amazon Prime Day Kindle deals

  • LIVE NOW: Kindle Paperwhite, was £109.99, now £79.99 (27% off). View deal here.
  • LIVE NOW: Kindle Voyage, was £169.99, now £129.99 (24% off). View deal here.

Amazon Prime Day Baby tech deals

  • LIVE NOW (ends at midnight): Motorola Baby Monitor, was £179.99, now £79.99 (£100 off). View deal here.

See more similar deals on our Best Gadgets Deals page.

Amazon Prime Day Coffee machine deals

  • DEAL PREVIEW: 50% off the De’Longhi Nespresso Lattissima Touch Automatic Coffee Machine. View deal here.

See more similar deals on our Best Gadgets Deals page.

Amazon Prime Day Gaming deals

  • LIVE NOW (ends midnight): Logitech Artemis Spectrum Wireless Surround Pro Gaming Headset, was £169.99, now £109.99 (35% off). View deal here.
  • LIVE NOW (ends midnight): Logitech G430 Gaming Headset for PS4, was £69.99, now £28.99 (59% off). View deal here.
  • LIVE NOW (ends midnight): Logitech 6430 Wired Optical Gaming Mouse, was £59.99, now £29.99 (50% off). View deal here.

Amazon Prime Day Headphones deals

  • LIVE NOW (ends midnight): B&O PLAY H6 Over-Ear headphones, was £239, now £135 (44% off). View deal here.
  • LIVE NOW (ends midnight): Beats Studio Wireless Over-Ear headphones, was £329.95, now £199.99 (39% off). View deal here.

View more headphones deals here.

Amazon Prime Day Kitchen & home tech deals

See more similar deals on our Best Gadgets Deals page.

Amazon Prime Day Laptop deals

  • LIVE NOW (ends midnight): Dell Inspiron 7000 15.6in Gaming Laptop, was £899, now £699 (£200 off). View deal here.
  • LIVE NOW (ends midnight): Dell Inspiron 15 3000 15.6in laptop, was £379, now £279.99 (26% off). View deal here.

See more laptop deals here.

Amazon Prime Day Pet tech deals

  • DEAL PREVIEW: 30% off the PetSafe Automatic Ball Launcher. View deal here.
  • DEAL PREVIEW: 40% off the PetSafe Drinkwell Ceramic Avalon Pet Fountain. View deal here.

See more similar deals on our Best Gadgets Deals page.

Amazon Prime Day PC deals

  • LIVE NOW (ends midnight): WD My Passport 4TB Portable Hard Drive, was £149.99, now £99.99 (33% off). View deal here.
  • LIVE NOW (ends midnight): Norton Security Deluxe 3.0, was £49.99, now £18.99 (62% off). View deal here.

Amazon Prime Day Phone deals

  • LIVE NOW: Wileyfox Swift 2 X, was £219.99, now £149.99 (32% off. View deal here.

Amazon Prime Day TV deals

  • LIVE NOW: Fire TV Stick with Alexa Voice Remote, was £39.99, now £29.99 (25% off). View deal here.
  • DEAL PREVIEW: 30% off a 43in 4K Ultra HD LG Smart TV

What is Amazon Prime Day?

2017’s Prime Day is the third of its kind. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become an annual deals event.

Amazon Prime Day is bigger and better than ever, with deals as huge and as plentiful as they are on Black Friday and Cyber Monday. They’re only for Amazon Prime customers, though, so you’ll need to sign up to Amazon Prime or its 30-day free trial to take advantage of the offers.

Amazon Prime Day tips

  • Join us right here on this page for a curated list of the best deals. Amazon will cut the prices on thousands of products so let us do the hard work for you to help you make the most out of it.
  • Use the Watch this Deal button on upcoming deals to make sure you don’t miss them.
  • Join the Waitlist for products that say 100% claimed, because people often change their minds and don’t buy. You’ll get a notification to alert you if more become available.
  • Choose No-Rush delivery to earn rewards.

How to get Amazon Prime

As mentioned, the catch is that you’ll need to be an Amazon Prime customer in order to take advantage of the deals.

Amazon offers a 30-day free trial of Amazon Prime, and even free trial Prime members can get Amazon Prime Day deals. You can sign up to the Amazon Prime free trial here.

You can find out more about Amazon Prime and the huge number of features it offers for that £79 per year fee (or £59 if you sign up now) in our complete guide to Amazon Prime. Also visit: Netflix vs Amazon Prime Video.

Be sure to cancel your subscription before your free trial ends to avoid being charged. Find out more about how to cancel your subscription properly here.

If you’ve previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.

You might also like: How to share Amazon Prime with family & friends.

Rival deal events

Amazon’s competitors are keen to attract some of the attention back to their online stores on Prime Day, so they’ve kicked off their own big sales and deal events. You can find them by clicking on the links below:

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